Last year in April Facebook introduced chatbots, in November instant games and two weeks ago yet another integration on Messenger.
The Facebook Messenger offers a lot of features. How to choose the best one to engage users in every single interaction?
Every week I talk to some of our customers to prepare for the launch of their chatbot. It is part of Spectrm’s service to check the most important aspects of launching chatbots, and it’s my job to help make it successful from the very beginning. Here are the most important things chatbot creators need to ask themselves before they launch:
Users have tried chatbots for a while now. Some of them are fun and impressive. But people have also been dealing with bad technology and unsatisfactory prototypes. They tried to figure out why they should use chatbots, even though identifying the purpose is the job of its creator.
Google and the media industry have never had an easy relationship in Europe. Despite the fact that Google is one of the biggest traffic drivers for publisher, they were more likely to sue each other, than to talk to each other.
You’ve launched your bot. Well done! Now how do you get people to interact with it enough to prove its value and get the word-of-mouth rolling? More specifically - how do you market it?