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Facebook quietly launches the third pillar of Messenger

Posted by Max Koziolek on Mar 16, 2017 7:09:08 PM

Last year in April Facebook introduced chatbots, in November instant games and two weeks ago yet another integration on Messenger. 

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Topics: chatbots, messenger, f8

The experts view - How to optimize Facebook Messenger conversations

Posted by Sarah Fricke on Mar 16, 2017 7:04:45 PM

The Facebook Messenger offers a lot of features. How to choose the best one to engage users in every single interaction?

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Topics: chatbots, Success, facebook

Ready for take-off – The ultimate checklist before you launch your chatbot

Posted by Nicholas Stricker on Feb 21, 2017 4:31:01 PM

Every week I talk to some of our customers to prepare for the launch of  their chatbot. It is part of Spectrm’s service to check the most important aspects of launching chatbots, and it’s my job to help make it successful from the very beginning. Here are the most important things chatbot creators need to ask themselves before they launch:

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Topics: Success

Chatbot Personality is the Key to Retention

Posted by Sarah Fricke on Feb 2, 2017 5:17:48 PM
Insights from a professional script writer

Users have tried chatbots for a while now. Some of them are fun and impressive. But people have also been dealing with bad technology and unsatisfactory prototypes. They tried to figure out why they should use chatbots, even though identifying the purpose is the job of its creator.

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Topics: Success

How Google's new approach on media is helping startups

Posted by Max Koziolek on Feb 2, 2017 5:08:57 PM

Google and the media industry have never had an easy relationship in Europe. Despite the fact that Google is one of the biggest traffic drivers for publisher, they were more likely to sue each other, than to talk to each other.

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Topics: Inspiration

7 clever ideas to launch a chatbot campaign on social media

Posted by Alexandra Zamfir on Jan 10, 2017 3:39:51 PM

You’ve launched your bot. Well done! Now how do you get people to interact with it enough to prove its value and get the word-of-mouth rolling? More specifically - how do you market it?

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Topics: Adoption

Boost chatbot engagement by learning from Alexa and Siri

Posted by Nicholas Stricker on Nov 18, 2016 3:31:37 PM

Facebook Messenger is changing the bot-game with new rules of customer engagement.

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Topics: chatbots, customer engagement

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